“Aminda in Diversity” marks our very first campaign — a celebration of beauty found in uniqueness. In this campaign, we proudly feature women of all kinds: with different face shapes, skin tones, and personalities that beautifully reflect the richness of Indonesian womanhood.

Through this campaign, we want to share a powerful message: every woman is beautiful. Because true beauty isn't defined by what we see on the outside — it radiates from a sincere heart, a clear mind, and the courage to be unapologetically oneself.

When women stand together in their differences, that’s when real beauty shines in its fullest form.