
This campaign holds a very special place in our hearts — it marks Aminda’s 2nd anniversary, and also celebrates the grand opening of our first offline stores in Makassar and Parepare.
With the theme “Tetap Jeki Cantik” (Stay Effortlessly Beautiful), we’re sending out a powerful message: no matter what a woman wears, she will always look beautiful — because beauty is already within her.
Through this campaign, we celebrate confidence, diversity, and the kind of beauty that shines from authenticity. Because every woman deserves to feel beautiful… every single day.
Through Aminda’s latest visual campaign, we proudly showcase the beauty of every kind of foot — because every shape, size, and story deserves to be seen and celebrated.
Aminda designs sandals that are made to complement all feet, just as they are. Whether wide or narrow, long or petite, light or dark — our sandals are crafted to embrace, not conceal.
This campaign is a reminder for all women to feel confident in what they already have. Because real beauty isn’t about fitting into a mold — it’s about owning who you are, from head to toe.